Turning Ideas into Reality: Perfecting Your Brand Design Online

Like the name and photograph on a passport, driving licence, or ID document, a company’s brand serves as a unique identifier, similar to a national flag or the anthem of the country it represents. Some may be just a stylised version of a company name, while others might be artwork or stylish motifs that symbolise a product or quality of the owner. For those who lack the necessary artistic skills, the digital age offers the option to create a professional-looking brand design online and display it on social media platforms.

One of the most potentially disruptive digital trends is the growing use of artificial intelligence. For example, there are AI sites where, for a fee, they create images and add text based on the user’s prompts. However, do not get too excited.

It is still important to leverage human ingenuity and talent. Suppose you plan to launch a new startup company and must establish your corporate identity or are looking for a design to spruce up the team’s gear at your local cricket club. Perhaps your company is exploring new options and needs a brand makeover. In each case, we at XCO Group have simplified each step in the online brand design process, from concept to creation.

Why Brand Design Online and Offline is Important

Never overlook the importance of a brand. It has the potential to be a company’s greatest asset. Who could fail to recognise the simple but iconic “swoosh” symbol on a top-seeded tennis player’s shirt or cap that shouts to the world: “Nike made this”? What could tell the crowd in an overseas stadium, “I am a proud Springbok supporter”, better than a green and gold baseball cap or shirt?

Colour can play a pivotal role in branding. Coca-Cola might never have become a household name if, in the 1930s, the company had not abandoned green bottles in favour of clear glass that revealed its colour. This simple change prompted the manufacturer to adopt the iconic red and white branding known worldwide today.

Choosing the colours that best reflect a company’s culture, products, or aspirations is as important as designing the logo and, perhaps, a tagline to reinforce them. Simple or intricate, maroon, navy blue, or something more trendy, a brand can create a lasting impression, and there are dozens of ways to utilise it in the field and on social media.

Brand Design Online: How Does it Work?

Despite the need for such close attention to detail, designing a professional-looking brand need not present a significant challenge or call for the talent of a Picasso or da Vinci. The XCO Group brand design online facility focuses mainly on branded sports clothing but includes a section for items to promote exposure at outdoor events.

The brand design online process is a mix-and-match exercise in which the user is free to choose from various pre-designed patterns and colour schemes. After clicking on the Design Online link, the next steps are as follows:

• Select a Category: There are twenty, ranging from cycling and golf to fishing and volleyball, plus general items like long-sleeved shirts, shorts, T-shirts, tracksuits, and headwear.

• Select an Item: Our designers have pulled out all the stops with dozens of innovative designs and eye-catching colour combinations. Click on one you love or something close.

• Customisation: This is the fun part. Here is where you can choose alternative colours, decide whether the front and back designs should match or differ, and add your logo and some suitable text. When you are happy with your design, you can click to request a quote for the number required, print a copy of your final design, and even share it on Facebook.

The bottom line is that the design wizards at XCO Group have done all the hard work, and the users get to take the credit and reap the benefits of a professionally designed branded garment for in-house use or as a part of a valuable community marketing exercise.

For more information about brand design online and related services we offer, contact us at XCO Group, a South African leader in brand development, promotional gifts, workwear, and social media marketing.