Branded Gifts for Your Favourite Customers
Gifting has been around for centuries, with small tokens being given to strengthen personal and social interactions. As more elaborate social and business structures started forming, branded gifts came to the fore. Personal and corporate gifting are completely different as the gift you select for customers needs to resonate with them and at the same time reflect your appreciation for their contribution to your business. By aligning your selection of branded gifts with us at XCO Group, not only will you find the perfect gift for your customers but these gifts can also be used as a way to grow your business.
When Should Branded Gifts Be Given?
Gifting doesn’t require a specific season, corporate event, or year-end function. They can be given out at your next meeting or your company-sponsored golf day. As the reason behind branded gifts is to thank your loyal customers and possibly welcome potential ones to the fold, personalising and giving them a gift that they can use will go a long way in terms of strengthening business relationships. All we would suggest is that you do a bit of homework on your customers’ gifting culture first.
How Corporate Gifts Can Grow Your Business
We at XCO Group would like to list the reasons why giving branded gifts is vital to the growth of your business and how you can expand your brand through our gifting services, especially if you are new to the corporate game.
- Boosting Customer Relationships: The effectiveness of gifting lies in the fact that these beautifully presented and branded items are not expected. Taking the time to get to know your customers’ interests allows you to personalise the gift, engendering trust and strengthening bonds. Should your customers feel that they need to reciprocate, let them, as for them, it means maintaining and increasing their dealings with your business.
- Boosting Workplace Productivity: Let’s face it, without a strong team backing your brand, your business would not be the success it is. Extend your branded gift ideas to the people behind the brand, your employees. Handing out personalised gifts will let them know that they are valued and that their contribution is appreciated. Publicly acknowledging employees gives them a sense of belonging and strengthens the workplace bond. Knowing that they will receive recognition boosts productivity, and in turn, provides your customers with better service.
- Boosting Brand Reputation: A small gesture in the form of branded gifts goes a long way to cementing your brand’s reputation. Giving customers gifts shows that you are a business that cares, which in turn, builds a positive image of your brand. Selecting XCO Group as your brand and gifting partner will grow your business through customer referrals. These referrals, based on an existing client base that trusts your brand, will significantly increase sales. For cost-conscious companies, this is a great marketing tool.
- Boosting Business Promotion: Instead of spending a sizeable chunk of your profits on expansive advertising, invest in a branded gift that will softly publicise your company. A careful selection of gifts will keep your brand visible and is a handy tool to turn prospects into customers. You can increase your brand recall rate through our innovative online promotional gifting or physically handing your branded gifts out at corporate-sponsored events.
If you are wondering what corporate gifts to give to your customers, we would suggest that you consider items that can be used and where your brand logo will be visible. By getting to know your customers on a personal level, you can brand specific items that pertain to their hobbies, such as cooler bags for those who enjoy spending a day out fishing and sports bags for your customers who take fitness very seriously. Thoughtful gifting, business or personal, goes a long way towards cementing relationships.
Retaining a Loyal Customer Base through Luxury Branded Gifts
At XCO Group, we know that you want to go the extra mile with your favoured customers, especially those who have been by your side since you opened your doors, and with that in mind, offer you a wide selection of luxury branded gifts. Each gift you select can be tastefully branded with your company logo, whether you choose a personalised executive stationary set or a luxury golf towel. For a customer who travels often, consider a set of bespoke luggage with a travel pillow or a media player and Bluetooth speakers for the more tech-savvy. There are no limits to the amounts of luxury branded gifts that you can give.
As word of mouth is still the most powerful form of advertising, get people talking about your business today by partnering with XCO Group, your branded gifting strategy partner.
