Corporate Clothing | Refresh Your Corporate Identity

Modernising Your Corporate Clothing

With its roots in the 17^th century, the concept of corporate clothing started with the introduction of livery by European courts. Now it is part of a company’s corporate identity and considered an effective and practical asset in the workplace. Constantly researching new designs and modern fabrics has enabled XCO Group to offer a wide range of modern and comfortable corporate wear that will not only set the tone for your brand but will set your business apart from the rest.

What is the Purpose of Branded Corporate Clothing?

At XCO Group, we believe in creating a distinctive lasting impression on those that you interact with and, in the process, elevating your brand and company’s standing in a specific sector. Fostering identification with the company’s brand and values is amongst the many benefits that modernised corporate clothing has to offer businesses and staff alike.

1. Improved impressions

Wearing corporate apparel gives customers the impression of professionalism and that they are dealing with an established company. Standing behind the company’s corporate identity by wearing corporate apparel goes hand in hand with the levels of service offered and consistent reliability that will automatically be associated with your brand. This builds a level of trust with your customers and often results in repeat business which, in turn, increases profits.

2. Higher quality

People associate a corporate identity with quality. Inevitably, when given the choice between a branded product and a non-branded one, the branded one wins hands down based on the reputation of the brand. The same can be said when wearing branded uniforms; the more customers associate your corporate clothing with a superior quality product the greater the likelihood they will return and let others know about the brand.

3. Sense of community

Branded uniforms instil a sense of community amongst staff knowing that they are all working towards a common goal. The entire company can also wear the same uniform, blurring the lines between management and staff resulting in improved communication and increased cooperation. Identifying more with a company’s mission and vision through workwear is a positive indication of the staff’s continued dedication to the brand.

XCO Group’s apparel affords your company the opportunity of improving its image whilst boosting the public’s perception of your brand.

Take Your Corporate Identity to the Next Level

Whether you are a conservative corporate or casual contractor, XCO Group offers custom-made identity ranges that align perfectly with your brand. Your options for branded corporate wear can be anything from smart chinos and dresses to pit shirts and hoodies, to name a few.

• In some work settings, formal working attire forms part of a branded uniform that is appropriate for a specific profession, to which we cater. But for some work environments, embracing a more informal and contemporary approach towards corporate clothing promotes an air of comfort and makes customers feel that you are always approachable.
• Be a brand ambassador for your company at the next corporate social event. Not only will you look good representing your company but it is an opportunity to advertise the brand to a diverse audience.
• Many firms spend thousands on corporate sponsorship to elevate their brand, especially at sporting events. Attending your favourite sports game in casual corporate clothing, such as branded golf shirts and shorts, will get you noticed amongst the supporters without breaking the bank.
• Promotional corporate clothing is a surefire way of getting your brand recognised and a great marketing tool when worn both inside and outside of the office.

XCO Group’s manufacturing, printing and embroidery can transform your choice of corporate clothing into a branded uniform that you will be proud to wear at work and other events. Create a fresh new look by modernising your workwear with XCO Group.

Many things in life can be done again but not when it comes to a first impression. It takes between five and fifteen seconds to form a first impression, so make yours count with XCO Group’s range of corporate clothing.

Create a Lasting Impression

For almost 40 years, XCO Group has set the trend in modern corporate clothing. Having started as a sports retail store, we have built up our brand portfolio to include several products. We firmly believe that superior quality, high-impact branding through creatively designed apparel not only forms a coherent working environment but will continuously build your brand. With an online catalogue containing more than 200 000 products and the technological capabilities to assist you in creating your own brand identity, our enthusiastic staff are just a call away to assist you.