PROMOTIONS

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XCO GROUP | NEWSLETTER

Creating the right impression with promotional products

How Many “Impressions” Do You Get from Promotional Products?

promotional products for a great impression

Marketing impressions, which refer to the number of times a person views a marketing campaign or product, play a vital role in building and expanding your brand. When it comes to visual advertising tools, promotional products offer a cost-effective solution that leaves a lasting impact. At XCO Group, we proudly present a diverse range of cleverly designed and practical promotional products, offering your brand an opportunity to make a memorable impression at a fraction of the cost compared to multimedia advertising platforms.

Creating Impressions with Promotional Products

The ability of promotional products to create an impression lies in their staying power, which is vital as this eventually influences a consumer’s decision to purchase an item. The impression an item makes on a recipient extends beyond them, as often, the branded gifts they receive are given to others if they have no use for them. Inadvertently, this maximises your marketing investment by becoming one of the most effective ways of getting brand exposure.

On average, approximately 80% of branded gifts given are remembered by the recipient and approximately 45% of them keep their items for at least a year. The intention behind impressions is to gain reach and engagement through your branded gifts. Reach is considered as the number of people that receive your promotional items and engagement is the number of positive interactions that build relationships with your company. Given these statistics, doesn’t it make sense to choose XCO Group to assist you with your business’ promotional products?

A Holistic Marketing Campaign

If, as a small business, you feel that investing in promotional products seems like a waste of valuable resources, we would like to reiterate that it is not. Practical products will always find a place around the home or office, and the more versatile your promotional products are, the more exposure and impressions your brand will receive. Consider promotional gifts as your holistic marketing campaign, as chances are that what you give to one, will land up with another.

Selecting the Right Type of Promotional Gifts

With media being flooded by larger companies, small businesses turn towards a more profitable form of advertising through promotional products. As part of your integral advertising campaign, we would like to suggest ways in which branded products can promote your business:

  1. Expose Your Brand to the Community: Distinguish your brand from others by choosing branded gifts that could be used at local community events, such as sunglasses or 6-pack coolers. By bringing these promotional products with you to be used at events and afterward, you will be maximising brand awareness.
  2. Technology Sells: Selecting to have your brand imprinted on technological items is a savvy move. A multitude of devices are used daily and having your corporate identity indelibly imprinted on connector cables, mousepads, USBs, and phone chargers, to name a few, provides the visual impact that your business is striving for. With continuous power interruptions, choosing power banks as promotional gifts is a clever way of getting brand recognition. Positively reinforcing your brand, whilst fulfilling a need, will provide your customers with a memorable connection.

Useful Household Items: As a clever marketing strategy, promotional products should incorporate items that are used in the household, such as mugs, flasks, water bottles, and keyrings. Not only are these items useful and will probably be used daily, but they will also be seen by those that come to visit.

When it comes to enhancing brand loyalty, selecting quality items that are well-thought out and that are likely to be used multiple times during the day is important. It can take between 5 to 7 impressions before a person remembers a logo design, so the more time your gifts are handled by a customer, the more likely they are to remember your brand.

As Harvey MacKay so aptly put it: “There are many things in life that you can do multiple times. Making a first impression isn’t one of them.”

Make a First Impression that Lasts

From understanding your brand to supplying you with brand-management tools, at XCO Group, our biggest asset is our extensive marketing network combined with the ability to use top products, services, and technology to expand your brand’s identity. Having an enthusiastic team behind our brand enables us to provide integrated digital strategies that align with your marketing and sales campaigns. Whether you prefer to align your brand with stationery gifts, sports, or leisure apparel, or are more inclined towards our executive offerings, contact us and we will gladly assist you.

 

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AddressCorporate Park,
Route 21, 101 Sovereign
Dr, Irene, Pretoria, 0157

Contact a Consultant

Gauteng
Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.zaDave Tippet
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Noudean Swart
Cell: 074 793 0944
Email: sourcing@xco.co.za

Karlien Erasmus
Cell: 083 793 3631
Email: corporate3@xco.co.za
Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.zaKholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: Mpumalanga@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Marlize Lemmer
Cell: 082 570 3244
Email: gauteng@xco.co.zaNadia Deane
Cell: 076 982 5717
Email: pretoria@xco.co.za

Tuane Labuschagne
Cell: 061 268 2501
Email: support1@xco.co.za

Rico De Wet
Cell: 082 579 6124 Email: rico@xco.co.za
Humphrey Langa
Cell: 082 967 9522 Email: dbu1@xco.co.za
National and Provincial

Lineze Wilson
Cell: 072 390 3910
Email: gnandsa@xco.co.za


Nicole Cannoo
Cell: 072 289 7955
Email: gnandsa4@xco.co.za

Corne Terblanche
Cell: 082 889 2319
Email: gnandsa3@xco.co.za
Mpumalanga
Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: mpumalanga@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za
Chevaughn Van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za
Limpopo

Karlien Van Vollenhoven
Phone: 076 330 5425
Email: orders1@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Martin Kruger
Phone: 082 579 6127
Email: limpopo@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

North West

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za

Rico De Wet
Cell: 082 579 6124
Email: rico@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Free State

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

KZN
Christelle Zietsman
Cell: 0726735568
Email: keyaccounts2@co.co.za

Johan van Schalkwyk
Cell: 0767925719
Email: kzn@xco.co.za

Western & Eastern Cape
Eddie Jackson
Cell: 082 927 9357
Email: wc@xco.co.za
Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za
Northern Cape

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Africa
Dave Tippett
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za
Botswana - Gabarone
Batul Zainy
Cell: +26775676786
Email: batul@xco.co.bw
Lawrence Swanepoel
Cell: +26777467732
Email: lol@xco.co.bw
Namibia
Christo Bronkhorst
Cell: +264 85 127 8855
Email: christo@xco.co.na

Derick Bronkhorst
Cell: +264 85 127 4477
Email: derick@xco.co.na

Namibia – Windhoek
Tel: +264 61 254 175
Physical Address:
3 Calcium Street Prosperita
Windhoek
Namibia

Rozelle Bronkhorst
Cell: +264 81 127 4477
Email: sales@xco.co.na


Jahno Louw

+264 81 626 5718
sales2@xco.co.na