Welcome the New Year with New Outdoor Branding Solutions

As 2022 is rapidly drawing to a close, now is the optimal time to consider your advertising and promotional strategies. It’s also well worth exploring the latest outdoor branding options, to adopt one or more of these innovative marketing solutions that are available to corporate organisations and businesses of all types and sizes.

Outdoor Branding Solutions Mean Additional Exposure

We at XCO Group specialise in designing, manufacturing, branding and supplying a comprehensive range of promotional products. To ensure the quality of our outdoor branding collections, we select XCO’s customised outdoor promotional exposure solutions based on products’ suitability and durability for outdoors, notably in a variety of weather-related conditions, which may be harsh at times.

Art, Science and Skill for 100% Accuracy

When it comes to the art, science and skill of custom branding, there’s no room for error, especially when the promotional products are going to be placed and exposed outdoors.

The insignia, logo, tagline and other brand features like corporate colours must be 100% accurately visualised, failing which the depiction of the brand is 100% wrong. There’s no room for shades of grey – no middle ground whatsoever.

From our in-house design studio, our specialist team can custom-brand your outdoor products to comply precisely with your branding specifications and boost your brand in the process.

Outdoor Advertising Advised

Nowadays, when competition is particularly fierce, it’s advisable to advertise outdoors too. It may happen that this aspect of advertising may occasionally be overlooked by some businesses, who may neglect to extend their marketing initiatives to include outdoor options in their marketing toolbox.

Traditional forms of advertising had always emphasised the importance of outdoor exposure mainly because of increased brand visibility. 

There was a relatively recent time when outdoor branding and advertising within South African towns and cities was mainly limited to posters or large billboards, usually mounted on an overhead structure. The other main or alternative outdoor promotional medium consisted of street pole ads.

Street pole advertisements somewhat resembled print media’s black-on-white posters that highlighted or advertised the latest headline-making news. Outdoor promotion of the publication’s brand was the ultimate aim. Actual printed headlines and billboards may perform as drawcards, attracting attention and arousing the curiosity of passing motorists and commuters.

However, these common forms of outdoor advertising tend to be expensive, especially for small businesses looking to establish a brand presence. This is where alternative forms of outdoor branding, such as our offering, can provide you with all the benefits of outdoor promotion without the hefty expense of traditional outdoor platforms.

We are Visually-driven, hence the success of outdoor branding solutions

Whether indoors or outdoors, humans are visual beings, attracted by a variety of items, actions, phenomena and features, such as

• Bright, unusual or contrasting colours
• Unique or unexpected shapes and/or sounds
• Particularly big objects that stand out because of their size
• Legible prints, fonts and texts, as well as clear images that may be read or discerned at a distance
• Movement – it’s almost impossible for humans to ignore something that constantly moves
• Images or pictures that are “worth a thousand words”

Our visual nature guarantees that we will respond to branded advertisements, making them an effective marketing method.

XCO’s Outdoor Promotional Tools

Our range of outdoor promotional tools is extensive and varied, making us a one-stop solution to fulfil your outdoor branding wish list:

• A-frames and pop-ups
• Banner walls
• Custom and country flags
• Display stands and events
• Flying banners and shark fins
• Gazebos
• Hardware
• Inflatables
• Pull-up and X-frame banners
• Sport exposure
• Umbrellas

Choose your ideal solutions and send us details of your branding requirements with precise specifications. We will take care of the rest. Your branding and its success are as important to us as it is to your business and your brand-loyal customers and will attract keen new customers too.

Refresh Your Marketing Solutions This New Year

Your organisation has nothing to lose and a great deal to gain by promoting your products and services in all possible outdoor and indoor locations, via all possible means and methods.

Keep in mind that people remember and recall what they see. The more frequently they see specific insignia, the more they become familiar with the brand and the more they build trust in and loyalty to the overall business.

Make the inclusion of outdoor branding strategies and products part of your New Year’s resolutions. Contact XCO at your earliest convenience to ensure that your business isn’t caught short when January arrives.