PROMOTIONS

latest blog posts

XCO GROUP | NEWSLETTER

Importance of Promotional Products in South Africa

The motivational words and phrases businesses use to bolster their corporate image can be more effective when printed on promotional products in South Africa. Donating such products is not a local phenomenon but an established marketing strategy that has consistently proved to be a winner worldwide. Furthermore, its strengths extend well beyond producing more sales.

A picture has a far greater impact than the spoken word, especially on consumers. A colourful, eye-catching label seldom fails to attract attention. Hence, companies compete to maximise the impact of their packaging, corporate livery, and visual displays. However, some businesses and organisations take the concept a step further by adding their distinctive branding to various promotional gifts.

What Purpose Do Promotional Products in South Africa Serve?

Promotional products

The short answer to this fairly common but relevant question is “far more than you might first think”. There are many potential benefits to be gained when choosing to leverage the power of branded gifts. The following are just a few:

  • Increased Sales:

How often do you think a typical salesperson gives a business card to a prospect, knowing it will be discarded once out of sight? What proportion of those costly company brochures that visitors to trade exhibitions collect are destined for the dustbin? Do you perhaps believe those lost prospects might have reacted differently if the company’s contact details and logo were printed on a ballpoint pen or a desk calendar instead of disposable glossy paper or card? If so, you are correct. Furthermore, dispensing branded gifts like backpacks is a clever psychological tactic as it subconsciously creates a desire to give something in return, like a signature on a purchase order.

  • Improved Brand Visibility:

Statistics show that branded items like hoodies and bodywarmers will be valued, retained, and seen repeatedly by their recipients, colleagues, friends, and family members. Even if it’s just an inexpensive stationery item or you are willing to invest a little more in branded winter clothing or backpacks, well-chosen promotional products in South Africa can become company ambassadors, silent salespeople with the potential to pay for themselves over and over again. People often travel on business or visit relatives in other parts of the country. Wherever they go, your brand will frequently go with them, extending your advertising reach well beyond that of a local newspaper. Relatively inexpensive promotional gifts in South Africa often bear more fruit than a costly media advertising campaign.

  • Increased Loyalty:

Yes, gifts are an effective means to cultivate client loyalty, but their aim is not always to drive sales. They can be equally effective when deployed within a company or any organisation, not to woo sales but to inspire employee loyalty. Together with transparency, inclusivity, and an occasional word of praise where deserved, this inexpensive reward system can be a winning formula that will help to boost productivity and reduce staff turnover. Something as simple as a branded mug bearing the legend “employee of the month” can be transformative. Also, matching corporate T-shirts could be a great way to help cement interpersonal bonds during a team-building exercise.

  • Improved B-BBEE Score:

Demonstrating your company’s support for the community benefits its inhabitants and is also a powerful means to gain their trust and respect. Given the current financial pressures in South Africa, the need for help has seldom been greater, especially among the nation’s previously disadvantaged people. Although winter may seem far away, when it comes, it will bring hardship for some. A gift of branded tracksuits from our winter clothing range could change lives when the cold strikes.

Your company brand can be more than a marketing tool. It could play a dual role, promoting your products while uplifting a community. Soccer has proved to be a great way to deter young people from gang membership, crime, and drug abuse globally. A small investment in branded sportswear and equipment is an act of corporate social responsibility that creates bonds, empowers young people, transforms their future, and grants peace of mind to their parents. Furthermore, it will boost your company’s B-BBEE, which, in turn, could create some lucrative new business opportunities.

Finding Promotional Products in South Africa

With over 35 years of experience and a long list of prestigious clients, XCO Group is an established leader in producing and supplying top-quality promotional products in South Africa. Contact us if you would like to learn more about products like hoodies and bodywarmers and their many potential business benefits.

XCO Group Logo

AddressCorporate Park,
Route 21, 101 Sovereign
Dr, Irene, Pretoria, 0157

Contact a Consultant

Gauteng
Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.zaDave Tippet
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Noudean Swart
Cell: 074 793 0944
Email: sourcing@xco.co.za

Karlien Erasmus
Cell: 083 793 3631
Email: corporate3@xco.co.za
Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.zaKholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: Mpumalanga@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Marlize Lemmer
Cell: 082 570 3244
Email: gauteng@xco.co.zaNadia Deane
Cell: 076 982 5717
Email: pretoria@xco.co.za

Tuane Labuschagne
Cell: 061 268 2501
Email: support1@xco.co.za

Rico De Wet
Cell: 082 579 6124 Email: rico@xco.co.za
Humphrey Langa
Cell: 082 967 9522 Email: dbu1@xco.co.za
National and Provincial

Lineze Wilson
Cell: 072 390 3910
Email: gnandsa@xco.co.za


Nicole Cannoo
Cell: 072 289 7955
Email: gnandsa4@xco.co.za

Corne Terblanche
Cell: 082 889 2319
Email: gnandsa3@xco.co.za
Mpumalanga
Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: mpumalanga@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za
Chevaughn Van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za
Limpopo

Karlien Van Vollenhoven
Phone: 076 330 5425
Email: orders1@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Martin Kruger
Phone: 082 579 6127
Email: limpopo@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

North West

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za

Rico De Wet
Cell: 082 579 6124
Email: rico@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Free State

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

KZN
Christelle Zietsman
Cell: 0726735568
Email: keyaccounts2@co.co.za

Johan van Schalkwyk
Cell: 0767925719
Email: kzn@xco.co.za

Western & Eastern Cape
Eddie Jackson
Cell: 082 927 9357
Email: wc@xco.co.za
Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za
Northern Cape

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Africa
Dave Tippett
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za
Botswana - Gabarone
Batul Zainy
Cell: +26775676786
Email: batul@xco.co.bw
Lawrence Swanepoel
Cell: +26777467732
Email: lol@xco.co.bw
Namibia
Christo Bronkhorst
Cell: +264 85 127 8855
Email: christo@xco.co.na

Derick Bronkhorst
Cell: +264 85 127 4477
Email: derick@xco.co.na

Namibia – Windhoek
Tel: +264 61 254 175
Physical Address:
3 Calcium Street Prosperita
Windhoek
Namibia

Rozelle Bronkhorst
Cell: +264 81 127 4477
Email: sales@xco.co.na


Jahno Louw

+264 81 626 5718
sales2@xco.co.na