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Unlocking the Power of Brand Score: How to Measure and Improve Your Brand Reputation

brand score by xco group

In today’s business world, with more avenues and channels for clients to interact with your company, there are many ways you can increase your brand score. Regardless of the size of your company, brand reputation is important to a well-rounded business and contributes equally to its ultimate success. From the creation of your logo to the branding on your company’s vehicles and the words you use on your website, every interaction with the public shapes the way your potential clients feel about your products and perceive your brand.

With this in mind, as brand-building specialists at XCO Group, we want to offer you a brief branding guide below to help improve your brand score and your company’s standing with potential customers.

7 Ways to Measure and Improve Your Brand Score

Brand reputation is the perception and thoughts that employees, partners and, most importantly, your clients and potential customers have of your brand. This perception can change over time, so it is important that you monitor and manage it regularly. By enhancing or updating your brand score, these perceptions may be elevated. Try these seven simple solutions to improve your brand score:

  1. Develop a Strong Brand Strategy

Building a strong brand strategy is important in achieving your ideal consumer and employer perception. Customers become more loyal, and employees will enjoy working for you. It will also enhance your reputation in times of crises or product pricing competition. Some of the results you may achieve are:

  1. Build Your Brand Identity

In line with your company’s mission, vision, and value statements, your brand identity ensures that customers, clients, employees, and partners have a clear understanding of what your company stands for. It should create a united visual imagery with identifying branding elements such as your logo, letterhead, and company colours. Include corporate gifts and staff motivational prizes with your logo.

  1. Create a Brand Style

As with the dos and don’ts in your standard operating procedures for your staff, create a style of uniform that suits your brand identity. Whether the dress code is casual or more formal, consult with professionals who can regularly supply quality clothing at short notice, regardless of the size of the order.

  1. Establish an Online Presence

With modern technology at your fingertips, it is foolish not to take advantage of these tools. People might access your website through several different media and social platforms, so how you communicate with them should align with your website and brand identity. You will want to portray a professional appearance across all these platforms. Ensure to edit and check for spelling errors.

  1. Use Your Social Media Pages

Multimedia platforms shape opinions of your business online. Actively ask for and respond to reviews, whether good or bad. Loyal customers and potential new clients will share their opinions with you. This goes a long way in measuring your brand reputation. Deal with bad reviews quickly and fill your owned landing spaces like your blog and website with positive testimonials.

  1. Enhance Your Customer’s Experience

Utilise the information that derives from multimedia platforms effectively. Often, if you answer negative reviews promptly and honestly, you might change a bad experience into a good one. This not only enhances the customer experience you offer but also informs potential clients that you care enough to listen, hear, and resolve situations.

  1. Brand Reputation Begins In-House

Employees are the moving parts of your business. A happy employee who is passionate about what they do and where they work enhances the customer experience, and a happy customer is a walking advertisement for your business. Creating a healthy, happy, and positive working environment boosts employee morale and workers automatically become more productive.

Choose the Branding Experts

At XCO Group, we believe that a positive brand reputation – online and offline – offers your potential clients the opportunity to more readily recognise and trust your business. These attributes significantly improve the chances of them buying from you. Our leading, professional team behind the XCO brand will use our extensive marketing network combined with our ability to use top products, services, and cutting-edge technology to expand your brand’s identity.

Begin by navigating to our homepage and our user-friendly brand score tool to measure your brand reputation. Or contact us for a one-on-one consultation and to hear how we can enhance your brand.

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AddressCorporate Park,
Route 21, 101 Sovereign
Dr, Irene, Pretoria, 0157

Contact a Consultant

Gauteng
Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.zaDave Tippet
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Noudean Swart
Cell: 074 793 0944
Email: sourcing@xco.co.za

Karlien Erasmus
Cell: 083 793 3631
Email: corporate3@xco.co.za
Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.zaKholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: Mpumalanga@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Marlize Lemmer
Cell: 082 570 3244
Email: gauteng@xco.co.zaNadia Deane
Cell: 076 982 5717
Email: pretoria@xco.co.za

Tuane Labuschagne
Cell: 061 268 2501
Email: support1@xco.co.za

Rico De Wet
Cell: 082 579 6124 Email: rico@xco.co.za
Humphrey Langa
Cell: 082 967 9522 Email: dbu1@xco.co.za
National and Provincial

Lineze Wilson
Cell: 072 390 3910
Email: gnandsa@xco.co.za


Nicole Cannoo
Cell: 072 289 7955
Email: gnandsa4@xco.co.za

Corne Terblanche
Cell: 082 889 2319
Email: gnandsa3@xco.co.za
Mpumalanga
Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: mpumalanga@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za
Chevaughn Van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za
Limpopo

Karlien Van Vollenhoven
Phone: 076 330 5425
Email: orders1@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Martin Kruger
Phone: 082 579 6127
Email: limpopo@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

North West

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za

Rico De Wet
Cell: 082 579 6124
Email: rico@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Free State

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

KZN
Christelle Zietsman
Cell: 0726735568
Email: keyaccounts2@co.co.za

Johan van Schalkwyk
Cell: 0767925719
Email: kzn@xco.co.za

Western & Eastern Cape
Eddie Jackson
Cell: 082 927 9357
Email: wc@xco.co.za
Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za
Northern Cape

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Africa
Dave Tippett
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za
Botswana - Gabarone
Batul Zainy
Cell: +26775676786
Email: batul@xco.co.bw
Lawrence Swanepoel
Cell: +26777467732
Email: lol@xco.co.bw
Namibia
Christo Bronkhorst
Cell: +264 85 127 8855
Email: christo@xco.co.na

Derick Bronkhorst
Cell: +264 85 127 4477
Email: derick@xco.co.na

Namibia – Windhoek
Tel: +264 61 254 175
Physical Address:
3 Calcium Street Prosperita
Windhoek
Namibia

Rozelle Bronkhorst
Cell: +264 81 127 4477
Email: sales@xco.co.na


Jahno Louw

+264 81 626 5718
sales2@xco.co.na