In today’s business world, with more avenues and channels for clients to interact with your company, there are many ways you can increase your brand score. Regardless of the size of your company, brand reputation is important to a well-rounded business and contributes equally to its ultimate success. From the creation of your logo to the branding on your company’s vehicles and the words you use on your website, every interaction with the public shapes the way your potential clients feel about your products and perceive your brand.
With this in mind, as brand-building specialists at XCO Group, we want to offer you a brief branding guide below to help improve your brand score and your company’s standing with potential customers.
Brand reputation is the perception and thoughts that employees, partners and, most importantly, your clients and potential customers have of your brand. This perception can change over time, so it is important that you monitor and manage it regularly. By enhancing or updating your brand score, these perceptions may be elevated. Try these seven simple solutions to improve your brand score:
Building a strong brand strategy is important in achieving your ideal consumer and employer perception. Customers become more loyal, and employees will enjoy working for you. It will also enhance your reputation in times of crises or product pricing competition. Some of the results you may achieve are:
In line with your company’s mission, vision, and value statements, your brand identity ensures that customers, clients, employees, and partners have a clear understanding of what your company stands for. It should create a united visual imagery with identifying branding elements such as your logo, letterhead, and company colours. Include corporate gifts and staff motivational prizes with your logo.
As with the dos and don’ts in your standard operating procedures for your staff, create a style of uniform that suits your brand identity. Whether the dress code is casual or more formal, consult with professionals who can regularly supply quality clothing at short notice, regardless of the size of the order.
With modern technology at your fingertips, it is foolish not to take advantage of these tools. People might access your website through several different media and social platforms, so how you communicate with them should align with your website and brand identity. You will want to portray a professional appearance across all these platforms. Ensure to edit and check for spelling errors.
Multimedia platforms shape opinions of your business online. Actively ask for and respond to reviews, whether good or bad. Loyal customers and potential new clients will share their opinions with you. This goes a long way in measuring your brand reputation. Deal with bad reviews quickly and fill your owned landing spaces like your blog and website with positive testimonials.
Utilise the information that derives from multimedia platforms effectively. Often, if you answer negative reviews promptly and honestly, you might change a bad experience into a good one. This not only enhances the customer experience you offer but also informs potential clients that you care enough to listen, hear, and resolve situations.
Employees are the moving parts of your business. A happy employee who is passionate about what they do and where they work enhances the customer experience, and a happy customer is a walking advertisement for your business. Creating a healthy, happy, and positive working environment boosts employee morale and workers automatically become more productive.
At XCO Group, we believe that a positive brand reputation – online and offline – offers your potential clients the opportunity to more readily recognise and trust your business. These attributes significantly improve the chances of them buying from you. Our leading, professional team behind the XCO brand will use our extensive marketing network combined with our ability to use top products, services, and cutting-edge technology to expand your brand’s identity.
Begin by navigating to our homepage and our user-friendly brand score tool to measure your brand reputation. Or contact us for a one-on-one consultation and to hear how we can enhance your brand.
Want to wear corporate clothing
Premium Gifts for hi-end clientel
Trending & Functional
Ideal for hot and cold beverages
Spoil Management with suitable gifts
Must-haves for the office
Make the right impression
Thoughtful gifts with purpose
Keep back-of-mind with potential clients
6100 Impressions can't be wrong
Kitchen items to remind them
Something for the corporate ladies
Perfect for events, Expos & Security
For the outdoor adventurer
Must-haves for Travelers & Sales teams
Branded Portable Data Storage
Items that lasts a lifetime
Health and Wellness
Branded Sports equipment
Everything you need in the office
Hi-tech Corporate Gifts
Branded tools
For people on the move
Branded pens, pencils & markers
Want to wear corporate clothing
Perfect for winter time
Corporate Dresses
Feat first into 2023
For the more than chilly days
Function Ready Golfers
Top protection
Casual Workwear
Perfect for all Occasions
Sporty, Formal & Casual
Ready, Set...Go
Sporty and fun
Quality and Style
Fitness & leisure
Personal Protective Clothing
Personal Protective Equipment
Gloves, suites and more
Batons, Belts, cuffs and more
Protection from the elements
Visibility is the aim
Take care of business
Take care of business
Safe your digits
All your face protection
Secure the area professionally
Great for sporting events
Essential for Professional Videos
Showroom's Friend
Event Marketing
All along the road to success
Stand out at the market
Larger than life Branding
Movement improvement
Water Sport
Get on track
Clothing and Equipment
Everything Boxing
Clothing and Equipment
Road Warrior
Dry and Ready
Reach the goal
Feat First
Sports Needs
Christelle Zietsman Cell: 072 673 5568 Email: keyaccounts2@xco.co.zaChevaughn van Zyl Cell: 079 220 0312 Email: crm2@xco.co.zaDave Tippet Cell: 079 389 4793 Email: keyaccounts3@xco.co.za Martin Kruger Noudean Swart | Karlien Erasmus Cell: 083 793 3631 Email: corporate3@xco.co.zaKarlien Van Vollenhoven Cell: 076 330 5425 Email: orders1@xco.co.zaKholofelo Mokwele Cell: 060 989 4059 Email: kholofelo@xco.co.za Koenkie Mokwa Misha Joyce | Mariah Selamolela Cell: 078 830 6971 Email: dbu2@xco.co.za Marlize Lemmer Cell: 082 570 3244 Email: gauteng@xco.co.zaNadia Deane Cell: 076 982 5717 Email: pretoria@xco.co.za Tuane Labuschagne | Rico De Wet Cell: 082 579 6124 Email: rico@xco.co.za Humphrey Langa Cell: 082 967 9522 Email: dbu1@xco.co.za |
Lineze Wilson |
Corne Terblanche Cell: 082 889 2319 Email: gnandsa3@xco.co.za |
Humphrey Langa Cell: 082 967 9522 Email: dbu1@xco.co.za Misha Joyce Cell: 082 872 6250 Email: mpumalanga@xco.co.za Koenkie Mokwa Cell: 074 465 4171 Email: dbu@xco.co.za | Chevaughn Van Zyl Cell: 079 220 0312 Email: crm2@xco.co.za Mariah Selamolela Cell: 078 830 6971 Email: dbu2@xco.co.za |
Karlien Van Vollenhoven Kholofelo Mokwele | Martin Kruger Humphrey Langa |
Humphrey Langa Karlien Van Vollenhoven Koenkie Mokwa Mariah Selamolela | Mariette Claasen Rico De Wet Martin Kruger |
Christelle Zietsman Jorne Du Plessis |
Kholofelo Mokwele Mariah Selamolela |
Christelle Zietsman Cell: 0726735568 Email: keyaccounts2@co.co.za | Johan van Schalkwyk |
Eddie Jackson Cell: 082 927 9357 Email: wc@xco.co.za | Mariette Claasen Cell: 066 263 2882 Email: crm5@xco.co.za |
Christelle Zietsman Humphrey Langa | Jorne Du Plessis Koenkie Mokwa |
Dave Tippett Cell: 079 389 4793 Email: keyaccounts3@xco.co.za | Chevaughn van Zyl Cell: 079 220 0312 Email: crm2@xco.co.za |
Batul Zainy Cell: +26775676786 Email: batul@xco.co.bw | Lawrence Swanepoel Cell: +26777467732 Email: lol@xco.co.bw |
Christo Bronkhorst Cell: +264 85 127 8855 Email: christo@xco.co.na Derick Bronkhorst Namibia – Windhoek | Rozelle Bronkhorst Cell: +264 81 127 4477 Email: sales@xco.co.na
|