Branded Corporate Sports Apparel for Maximum Brand Exposure
Promotional workwear is an option that delivers results cost-efficiently. However, branded corporate sports apparel at an event offers maximum brand exposure. Whether it is a sponsorship for a single sporting individual or an entire team, it allows exposure for businesses to an array of potential customers and new clients. It immediately boosts brand awareness at the event and builds loyalty among supporters of the athlete or athletes wearing the company’s colours.
Branded corporate sports apparel may promote unity among employees and various in-house work teams. Additionally, investing in branded uniformity also extends your reach as your staff and the players become walking advertisements with the potential of reaching thousands of people that might not have otherwise known about your brand. This exposure is only multiplied if the event is televised or promoted on sporting apps or pay TV channels.
Why is Branded Corporate Sports Apparel so Important?
Our expert marketing team at XCO Group has come to know and understand the significance of brand awareness through clothing, specifically sporting apparel. We strongly promote the use of multiple branded advertising tools for your marketing campaigns but wearable attire is so effective since it is tough, durable, and long-lasting. Advertising continues through to fans and other supporters who purchase the product in support of their teams or sponsored individuals and could potentially be worn as a status symbol for years after the initial launch of the sponsorship.
It should be borne in mind that branded corporate sports apparel should be manufactured using only the best quality material, as the longevity of the garment influences the image and impression people have of your company. Superior-quality sportswear allows individuals to feel proud of the sponsored brand that they are wearing. Moreover, it aligns your brand with quality products and services and may build trust and raise brand awareness to wearers of your sponsored garments without them even realising it.
It must also be remembered that care must be taken in the selection of material used in the make-up of sporting apparel. Although it may be fashionable, priority must still be given to maximising individuals’ playing performance. Again, quality plays a large part in this process. But several materials are used for this purpose, such as polyester, cotton, spandex, nylon, polypropylene, and wool, or a combination of these products is used to produce the best material for its desired function. However, the origin, quality, and longevity of these created materials differ widely, and the best products need an experienced eye to source.
At XCO Group, we have sourced and employed the best fabric selectors to ensure only the best quality materials are meticulously sourced and used in the manufacture and production of our sporting apparel. The blends of these materials must meet with our highest standards. Moisture management incorporation has to be taken into account and thermo-physiological fibre content needs to be perfect.
What Types of Corporate Sports Apparel Do You Require?
This depends on the sport being sponsored. Our professional team at XCO Group have access to superior-quality sporting apparel for most sporting activities, for both indoor and outdoor events. From comfortable and smart tops and trousers for a pool event or darts evening to loose-fitting apparel appropriate for outdoor field events and hard-wearing clothing for contact sports, we have the right outfit for your team.
If we do not stock the colour or cut to suit your requirements, we will make it up or find it for you. Our selection of quality sportswear extends to tracksuits, baseball caps, and hoodies to keep warm between field time and breaks between sessions, or during transit to and from the hosting premises or stadium.
But branded corporate sports apparel is not where our extensive range ends. For each activity, we have a selection of quality playing equipment to accompany the team. If you name the sport, we will probably have the supporting tools to go with it. These may also be branded with your company slogan or logo.
XCO Group – South Africa’s Support Team Since 1987
From humble beginnings as a sports equipment and attire store to the leading manufacturer and supplier of corporate and sports branded clothing, workwear, and promotional items, our roots at XCO Group are deeply entrenched in sport. For over 35 years, we have based our business and reputation on the supply and production of superior-quality sportswear. Now, we are the official suppliers to some of South Africa’s premier teams and athletes.
If you are looking for branded corporate sports apparel, contact us for a consultation today.
