Corporate Branding Design | Process of Branding Design

The Complete Process of Corporate Branding Design and Redesign

The correct corporate branding design will define your business’s personality, characteristics, values and purpose, creating a distinct corporate identity. Branding needs to be a perfect representation of your company.  As much as a brand may be the concept of a company, it belongs to its audience. Let XCO Group assist you in creating your corporate identity or redesigning your existing branding to be in line with current trends so that your corporate messaging can be “heard” by all. From logo design to branded products, XCO Group will expand your brand.

Why Should Corporate Branding Matter?

Research has shown that 90% of what we absorb is visual and it takes the brain mere milli-seconds to process an image. This means that through the right corporate branding design, you can get your message across quicker. Your design needs not only to grab attention at a glance but to reflect what your company stands for.  The benefits of doing corporate branding design or redesign through XCO Group will elevate your brand and bring returns on your investment for years to come. These advantages include:

• Creating a unique perspective of your company and exposing your brand to new customers.
• Being able to identify with your brand promotes loyalty to your current customers.
• Selecting eye-catching visuals for branding helps you target the right demographic for your company.
• Great branding increases customer loyalty which in turn increases profits.
• Plan for the future by considering a redesign of your brand that moves with the times.

Getting Your Brand Visually Recognised

It takes hard work, creative thinking and the XCO Group to put together brands for companies.

1. A consultation will give us time to get to know you, and your company and understand what type of corporate branding design would promote your company best. We will do the leg work for you to determine what the direct competition has in terms of branding and what we can do to get yours recognised over theirs. Our Brand Strategy Packages will assist us in creating a new brand, corporate identity and company profile.
2. Branding needs to tell a story as well as cement your corporate identity which starts with your logo design.  By selecting one of our Brand in a Box products, you can expect a logo that is as unique as your company. Your logo needs to grab attention and at the same time create a lasting impression as this is the foundation of your corporate identity.
3. Where consistency is key to excellent branding, graphic design is the key that will create brand consistency. Creating a visual impact using professional graphic design enables us to give structure to your message. With XCO Digital, we can expand your brand traction through various digital marketing channels, animation and video production.
4. The fashion industry can be considered a strategic and popular industry to communicate brand messaging. As such, XCO Group has a wide and versatile apparel range that, together with other promotional items, can benefit your branded product distribution.

Through our extensive marketing network and with the assistance of our enthusiastic staff, from inception to execution, XCO Group will be with you every step of the way when building your brand.

When to Consider a Rebrand

There are many reasons to consider looking at branding redesign, amongst them is changing your message to breathe new life into your existing business strategy:

• External brand perceptions may no longer be aligned with your original branding.
• Your business focus or ideologies may have shifted from the original brand concept.
• Through your various branded products, your visual brand image may be outdated or no longer attract the attention of your target audience.
• Your corporate branding design may no longer align with a change in your company’s mission and vision.

As Marty Neumeier so aptly put it “A brand is a person’s gut feeling about a product, service or an organisation”.

Geared for Distinction

Everyone needs brand awareness and there is no better way to elevate your brand than with XCO Group. We may have started from humble beginnings in 1987 as a sports retail shop in Pretoria, but since then have grown substantially, realising that there is a need for superior quality branded sportswear, corporate wear and promotional items, to name a few. Your biggest asset is your brand and through XCO Digital, we offer an integrated digital strategy platform allowing you to communicate, engage and convert leads through video, animation, branding and social media. Get in touch with us, we will make sure that your branding strategy aligns perfectly with what your audience needs.