How to Measure the Success of Corporate Branding
With customer retention being the core of any business, measuring the success of corporate branding can assist businesses in understanding what strategies can be implemented to expand brands. This information presents the perfect opportunity to improve marketing, customer service, and product offerings. At XCO Group, we can help your business to increase sales and build strong, long-lasting relationships with your customers.
What Makes Corporate Branding Successful?
To differentiate your brand from the competition, corporate branding needs to be recognisable, engaging, and consistent. Through innovation and the ability to constantly be on the lookout for emerging trends, successful brands have made an indelible impact, speaking to a deep understanding of their customers’ wants and needs. Here is the burning question: how can your corporate branding impact customer retention and loyalty?
- Perception
Corporate branding is the process of creating a unique identity for your company or a product. Through various tools such as surveys, focus groups, and online reviews, you can measure how customers perceive your brand. You want your customers to positively engage with your brand. Take it a step further and compare your brand with competitors. This will help you better gauge your brand’s strengths and weaknesses.
2. Engagement
You want your customers interested, involved, and engaged with your brand. Through various social media platforms, website traffic, e-mails, and analytics, you can monitor how they interact with your corporate branding. This also gives you an indication of the products and services they are interested in by the pages visited on your website.
3. Customer Satisfaction
This is a clear indication of how your corporate branding is speaking to your customers’ expectations. Through XCO’s brand score, you can measure the success of your brand in real-time. Brand score measures the effectiveness of your brand over multiple platforms, and the rating you receive determines whether your entire campaign needs rebranding, if some reworking needs to be done, or if the branding strategies you have employed are on the right track.
If your customers are not satisfied with your brand, the score will reflect it. Allow us at XCO Group to improve your brand reputation.
4. Feedback
As much as you want customers to associate your brand with positive attributes, such as quality and trust, you need their honest feedback to improve your corporate branding. You need them to let you know what they like or dislike about your brand or what services you can offer to make their buying experience better, and in turn, you can meet, or exceed, their expectations of your brand. Encourage your customers to leave reviews and comments on your website or social media platforms.
Effective Ways XCO Group Can Measure Your Brand
Now that you have gained a better understanding of brand perception and the importance that a brand has on customer retention, we would like to present our various digital marketing campaigns that can be uniquely tailored to your specific target audience.
- Brand in a Box
Every company needs a brand identity, which you can create through Brand in a Box. Together with the tools that can design a logo, we can customise packages to include company profiles and trademark registration, putting you on the right track to starting your business.
2. Digital Marketing Platforms
In an age of digital transformation, attracting consumers to your website and other social media platforms encourages them to buy online. We can design a website and create content that will make an impact, and with that, take your brand across multiple platforms. Our websites leverage simplicity with the intent to enhance your brand’s growth and provide customers with a pleasant, shared experience. The integrated approach of our websites together with a purposeful design will have customers immediately engaged.
3. Email Marketing
Enticing customers to do business with you is relatively easy with our email marketing strategy. Sending out information and pictures of new products or the expansion of existing services is as simple as the touch of a button. Email is still the most powerful tool for your business.
4. Gift Plus/Pro
Promotional in-store items, online vouchers, deals, and clearance sales attract a large buying market. Getting this right starts with building a quality database of potential customers and targeting existing ones. After all, this could lead to referral business, driving them right to your door with in-store coupons and perhaps a prize or two.
Corporate Branding Specialists
At XCO Group, we are passionate about branding, and in a digital world, the best way to let potential and existing customers know about your brand value and services is through our Digital Media Marketing platforms. Contact us to find out how our marketing strategies can work for yours.
