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How to Measure the Success of Your Corporate Branding

How to Measure the Success of Corporate Branding

corporate branding success and measurement

With customer retention being the core of any business, measuring the success of corporate branding can assist businesses in understanding what strategies can be implemented to expand brands. This information presents the perfect opportunity to improve marketing, customer service, and product offerings. At XCO Group, we can help your business to increase sales and build strong, long-lasting relationships with your customers.

What Makes Corporate Branding Successful?

To differentiate your brand from the competition, corporate branding needs to be recognisable, engaging, and consistent. Through innovation and the ability to constantly be on the lookout for emerging trends, successful brands have made an indelible impact, speaking to a deep understanding of their customers’ wants and needs. Here is the burning question: how can your corporate branding impact customer retention and loyalty?

  1. Perception

Corporate branding is the process of creating a unique identity for your company or a product. Through various tools such as surveys, focus groups, and online reviews, you can measure how customers perceive your brand. You want your customers to positively engage with your brand. Take it a step further and compare your brand with competitors. This will help you better gauge your brand’s strengths and weaknesses.

2. Engagement

You want your customers interested, involved, and engaged with your brand. Through various social media platforms, website traffic, e-mails, and analytics, you can monitor how they interact with your corporate branding. This also gives you an indication of the products and services they are interested in by the pages visited on your website.

3. Customer Satisfaction

This is a clear indication of how your corporate branding is speaking to your customers’ expectations. Through XCO’s brand score, you can measure the success of your brand in real-time. Brand score measures the effectiveness of your brand over multiple platforms, and the rating you receive determines whether your entire campaign needs rebranding, if some reworking needs to be done, or if the branding strategies you have employed are on the right track.

If your customers are not satisfied with your brand, the score will reflect it. Allow us at XCO Group to improve your brand reputation.

4. Feedback

As much as you want customers to associate your brand with positive attributes, such as quality and trust, you need their honest feedback to improve your corporate branding. You need them to let you know what they like or dislike about your brand or what services you can offer to make their buying experience better, and in turn, you can meet, or exceed, their expectations of your brand. Encourage your customers to leave reviews and comments on your website or social media platforms.

Effective Ways XCO Group Can Measure Your Brand

Now that you have gained a better understanding of brand perception and the importance that a brand has on customer retention, we would like to present our various digital marketing campaigns that can be uniquely tailored to your specific target audience.

  1. Brand in a Box

Every company needs a brand identity, which you can create through Brand in a Box. Together with the tools that can design a logo, we can customise packages to include company profiles and trademark registration, putting you on the right track to starting your business.

2. Digital Marketing Platforms

In an age of digital transformation, attracting consumers to your website and other social media platforms encourages them to buy online. We can design a website and create content that will make an impact, and with that, take your brand across multiple platforms. Our websites leverage simplicity with the intent to enhance your brand’s growth and provide customers with a pleasant, shared experience. The integrated approach of our websites together with a purposeful design will have customers immediately engaged.

3. Email Marketing

Enticing customers to do business with you is relatively easy with our email marketing strategy. Sending out information and pictures of new products or the expansion of existing services is as simple as the touch of a button. Email is still the most powerful tool for your business.

4. Gift Plus/Pro

Promotional in-store items, online vouchers, deals, and clearance sales attract a large buying market. Getting this right starts with building a quality database of potential customers and targeting existing ones. After all, this could lead to referral business, driving them right to your door with in-store coupons and perhaps a prize or two.

Corporate Branding Specialists  

At XCO Group, we are passionate about branding, and in a digital world, the best way to let potential and existing customers know about your brand value and services is through our Digital Media Marketing platforms. Contact us to find out how our marketing strategies can work for yours.

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AddressCorporate Park,
Route 21, 101 Sovereign
Dr, Irene, Pretoria, 0157

Contact a Consultant

Gauteng
Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.zaDave Tippet
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Noudean Swart
Cell: 074 793 0944
Email: sourcing@xco.co.za

Karlien Erasmus
Cell: 083 793 3631
Email: corporate3@xco.co.za
Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.zaKholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: Mpumalanga@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Marlize Lemmer
Cell: 082 570 3244
Email: gauteng@xco.co.zaNadia Deane
Cell: 076 982 5717
Email: pretoria@xco.co.za

Tuane Labuschagne
Cell: 061 268 2501
Email: support1@xco.co.za

Rico De Wet
Cell: 082 579 6124 Email: rico@xco.co.za
Humphrey Langa
Cell: 082 967 9522 Email: dbu1@xco.co.za
National and Provincial

Lineze Wilson
Cell: 072 390 3910
Email: gnandsa@xco.co.za


Nicole Cannoo
Cell: 072 289 7955
Email: gnandsa4@xco.co.za

Corne Terblanche
Cell: 082 889 2319
Email: gnandsa3@xco.co.za
Mpumalanga
Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: mpumalanga@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za
Chevaughn Van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za
Limpopo

Karlien Van Vollenhoven
Phone: 076 330 5425
Email: orders1@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Martin Kruger
Phone: 082 579 6127
Email: limpopo@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

North West

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za

Rico De Wet
Cell: 082 579 6124
Email: rico@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Free State

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

KZN
Christelle Zietsman
Cell: 0726735568
Email: keyaccounts2@co.co.za

Johan van Schalkwyk
Cell: 0767925719
Email: kzn@xco.co.za

Western & Eastern Cape
Eddie Jackson
Cell: 082 927 9357
Email: wc@xco.co.za
Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za
Northern Cape

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Africa
Dave Tippett
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za
Botswana - Gabarone
Batul Zainy
Cell: +26775676786
Email: batul@xco.co.bw
Lawrence Swanepoel
Cell: +26777467732
Email: lol@xco.co.bw
Namibia
Christo Bronkhorst
Cell: +264 85 127 8855
Email: christo@xco.co.na

Derick Bronkhorst
Cell: +264 85 127 4477
Email: derick@xco.co.na

Namibia – Windhoek
Tel: +264 61 254 175
Physical Address:
3 Calcium Street Prosperita
Windhoek
Namibia

Rozelle Bronkhorst
Cell: +264 81 127 4477
Email: sales@xco.co.na


Jahno Louw

+264 81 626 5718
sales2@xco.co.na