Custom Company Logo Design and Printing
Having your brand recognised through various media goes a long way toward promoting your company. Part and parcel of that is your company’s logo design, which needs to let people know who you are, what it is that you do and how you could potentially benefit them. At XCO Group, we understand how important it is to create the right logo for your company so that when it is printed on banners, apparel, gazebos or flags, your brand will stand out.
What is your Company’s Brand Personality?
XCO Group’s Brand in a Box affords you access to a wide range of logo designs that can be aligned with your brand. Your logo represents all that your company is about and will be imprinted on products, business cards, social media platforms and in the minds of your potential and existing clients. This is your opportunity to make a lasting first impression and we will be with you every step of the way.
First Impressions Last
Your custom company logo design has to align with what your company does. If not, the message you are sending could be somewhat confusing. Your logo needs to differentiate your brand from your competitors and keeping the design simple, yet effective is most memorable. As much as your logo isn’t your brand, a poor brand experience is translated into all aspects of the business, including the logo and, as logo designs are meant to make an impact, one negative encounter will have repercussions for your company.
Simplified Design
It is crucial that the logo design you select is strong and that you realise it is worth investing in, especially as it is the launching pad for your company. It needs to be clear and easily interpreted. From the moment that you have selected your chosen logo to the moment it is printed on various mediums, there is much to consider:
- Choose typography that relates to your business. What you select should strike interest and an emotional chord. It is used to communicate and reflect what your company stands for. Make sure that your company’s name is clear. If not, having a design encompassed around an unreadable name will already lack the appeal that you were trying to achieve.
- Choose your colours wisely. Colour has to be one of the most effective marketing tools as people respond visually to products. The colours you select depend on your industry and target audience. Select colours that will not only represent the values of your business but will stand out amongst competitors. Keep your colour palette minimal as you don’t want to create confusion either.
- Choose a simplistic image. If you want to include an image with your logo, don’t overcomplicate it. Images will lend to the visual element of your logo design and, if chosen correctly, will be remembered at first glance.
How XCO Group Can Elevate Your Brand
XCO Group is invested in the success of your business and would like to introduce you to our online tools that will see your brand expand through your custom company logo design and printing.
- Our Brand in a Box package will afford you the opportunity of creating your logo, taking into account simplistic design, a clear and readable font as well as appealing colours that will stand out.
- With over 230 000 items to select from, our ‘fast find’ button will assist you in searching for the right products to have your newly designed logo printed on.
- We would suggest that you consider searching under our branded items where you will find a wide range of items that are ideal to have your logo design printed on for corporate functions.
- Add your newly designed logo, request a quote and once ordered and received, you can make your brand an instantly visible success.
Expanding Your Brand with XCO Group
For more than 35 years, XCO Group has understood the impact that a logo design has on a brand and is able to assist you every step of the way in creating yours. We may have started from humble beginnings but getting our logo recognised, together with our vast product range and expert service has seen us grow into the company we are today. Simple and effective logos make the biggest impact. Just peruse our client list to see why. From understanding your brand to building and deciding on your printed product line as well as the manufacturing process, contact us and we will assist you in growing your company.
