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The Importance of Sports Branding

The Importance of Sports Branding for Brands & Athletes

Sports branding

Sports branding is the process of creating a distinctive identity for a sports team, club, or event in a unique way and through a multitude of platforms. Companies started aligning themselves with sports almost a century ago, specifically during the 1928 Olympic Games in Amsterdam, marking a pivotal moment in the history of sports marketing.

This partnership laid the foundation for future successful collaborations between sports institutions and companies. Together with leading digital and manufacturing partners, such as XCO Group, the revenue growth in your selection of fan and team sporting apparel, as well as accessories, through branding can grow exponentially.

Reasons Why Branding is Important from a Revenue Perspective

Endorsements, sponsorships, and advertising may seem out of reach to smaller clubs and more intimate sporting events. However, we at XCO Group would like to point out that no matter how big your team is and where they play, sports branding is vital to the growth of your brand and, in turn, your revenue.

  • As fans are highly engaged in their favourite sports, it stands to reason that selling branded products and services that have their favourite team’s logo or player’s number on sports clothes or sports kits will boost your revenue.
  • Fans are a big part of the success of your team and revenue, and sporting your team’s colours gives them a sense of community among fellow sports enthusiasts.
  • A strong brand can bring in sponsorship deals and assist in increasing the value of the team.

The popularity of branded sports clothes and accessories has generated a multi-million-rand industry, which you can be a part of if you align your goals with a branding company that can grow your brand over multiple platforms, like XCO Group.

Let XCO Group Elevate Your Sports Brand

Sporting legends gain more recognition through endorsements, advertising deals, and social media platforms. As we take sports branding very seriously and understand how crucial it is that your brand is recognised by a wider target audience, our digital media marketing team can assist you in delivering a powerful message, over several digital platforms, that is as important as your logo design is. By creating a strong brand, you can attract fans, sponsors, and even media partners which, in turn, leads to increased revenue.

  1. Brand Score: We will assist you in strengthening your brand and remaining competitive through a brand score. Brand loyalty and trends change daily, and we can only determine how your sports branding is doing by measuring it. Brand score will allow us to reflect your brand’s activities and progress in real-time and make use of several strategies to keep your brand score elevated and your revenue growing. With us, you will always be ahead of the game.
  2. Traditional Methods: Even in a digital world, traditional methods can be effective. Banners and outdoor advertising are extremely effective, giving you flexibility in terms of design and placement for maximum exposure. Inside stadiums, your sports branding will be seen by hundreds, if not thousands, of supporters. You will be able to connect to a captive audience that is already emotionally invested in the game.
  3. Digital Assistance: Our brand-creation packages and logo designs will give your team its much-needed sports kit, but now you need to retain and attract a broader audience. Attracting fans to your sports branding through various social media platforms allows you to reach the right demographic and a broader audience. Social media lets you interact with your supporters, developing a sense of community, which is vital to sports branding. If at any point your brand needs to be redefined and a new team kit needs to be introduced, or you want fans to get a sneak peak of training sessions, social media allows you to engage instantly, giving your fans a feeling of being let into an exclusive club.

If at any point you are wondering what the future of sports branding holds, we are here to assure you that this is a continuously growing market, generating high revenue turnover year after year. In fact, the popularity of athletic wear has brought about the introduction of an entirely different revenue generator – “athleisure” attire – which exemplifies the ease and simplicity of modern sportswear. The financial growth of a sports institution through various methods of branding can bring rewards if you consider the different revenue streams that branded sports apparel can bring you.

Leader in Brand Promotion

 Tickets will get your fans to the stadium but our sports branding will help keep them in the seats and coming every season. Contact us or follow us on Facebook to find out more about how we can help elevate your brand and help you generate revenue at the same time.

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AddressCorporate Park,
Route 21, 101 Sovereign
Dr, Irene, Pretoria, 0157

Contact a Consultant

Gauteng
Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.zaDave Tippet
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Noudean Swart
Cell: 074 793 0944
Email: sourcing@xco.co.za

Karlien Erasmus
Cell: 083 793 3631
Email: corporate3@xco.co.za
Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.zaKholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: Mpumalanga@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Marlize Lemmer
Cell: 082 570 3244
Email: gauteng@xco.co.zaNadia Deane
Cell: 076 982 5717
Email: pretoria@xco.co.za

Tuane Labuschagne
Cell: 061 268 2501
Email: support1@xco.co.za

Rico De Wet
Cell: 082 579 6124 Email: rico@xco.co.za
Humphrey Langa
Cell: 082 967 9522 Email: dbu1@xco.co.za
National and Provincial

Lineze Wilson
Cell: 072 390 3910
Email: gnandsa@xco.co.za


Nicole Cannoo
Cell: 072 289 7955
Email: gnandsa4@xco.co.za

Corne Terblanche
Cell: 082 889 2319
Email: gnandsa3@xco.co.za
Mpumalanga
Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Misha Joyce
Cell: 082 872 6250
Email: mpumalanga@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za
Chevaughn Van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za
Limpopo

Karlien Van Vollenhoven
Phone: 076 330 5425
Email: orders1@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Martin Kruger
Phone: 082 579 6127
Email: limpopo@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

North West

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Karlien Van Vollenhoven
Cell: 076 330 5425
Email: orders1@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za

Rico De Wet
Cell: 082 579 6124
Email: rico@xco.co.za

Martin Kruger
Cell: 082 579 6127
Email: limpopo@xco.co.za

Free State

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Kholofelo Mokwele
Cell: 060 989 4059
Email: kholofelo@xco.co.za

Mariah Selamolela
Cell: 078 830 6971
Email: dbu2@xco.co.za

KZN
Christelle Zietsman
Cell: 0726735568
Email: keyaccounts2@co.co.za

Johan van Schalkwyk
Cell: 0767925719
Email: kzn@xco.co.za

Western & Eastern Cape
Eddie Jackson
Cell: 082 927 9357
Email: wc@xco.co.za
Mariette Claasen
Cell: 066 263 2882
Email: crm5@xco.co.za
Northern Cape

Christelle Zietsman
Cell: 072 673 5568
Email: keyaccounts2@xco.co.za

Humphrey Langa
Cell: 082 967 9522
Email: dbu1@xco.co.za

Jorne Du Plessis
Cell: 082 550 8561
Email: fsandnc@xco.co.za

Koenkie Mokwa
Cell: 074 465 4171
Email: dbu@xco.co.za

Africa
Dave Tippett
Cell: 079 389 4793
Email: keyaccounts3@xco.co.za
Chevaughn van Zyl
Cell: 079 220 0312
Email: crm2@xco.co.za
Botswana - Gabarone
Batul Zainy
Cell: +26775676786
Email: batul@xco.co.bw
Lawrence Swanepoel
Cell: +26777467732
Email: lol@xco.co.bw
Namibia
Christo Bronkhorst
Cell: +264 85 127 8855
Email: christo@xco.co.na

Derick Bronkhorst
Cell: +264 85 127 4477
Email: derick@xco.co.na

Namibia – Windhoek
Tel: +264 61 254 175
Physical Address:
3 Calcium Street Prosperita
Windhoek
Namibia

Rozelle Bronkhorst
Cell: +264 81 127 4477
Email: sales@xco.co.na


Jahno Louw

+264 81 626 5718
sales2@xco.co.na