Why Do We Still Like to Receive a Promo Gift?
With businesses checking every penny, finding ways to promote their brands can sometimes be tough. A promo gift is a relatively inexpensive way of conveying your brand message on several useful items while gaining customer loyalty as well as brand exposure at the same time. At XCO Group, we can make your brand come alive with our exciting promotional gift packages designed to entice, enhance, and engage.
What are the Benefits of Promo Gifts for Businesses?
Nearly everyone enjoys receiving a promo gift, especially one that can be used daily. A bonus is that it is free and when you offer something for free, you immediately draw attention to your brand. A promo gift is an excellent way of directing traffic to your company and is a means to boost your brand without breaking the bank.
- Increased Brand Awareness – Unless an advertisement is eye-catching or has a memorable message, it is often forgotten. One of the quickest ways to get your brand recognised is by printing your company logo on items that are useful, such as pens, mugs, and diaries. Making an impression with gifts enables your customers to associate your brand with something positive and that will be remembered. As gifts are often seen as a gesture of goodwill, handing them out will enhance your company’s brand awareness.
- Maintaining a Loyal Customer Base – It may seem surprising but small tokens of thanks, in the form of promo gifts given out to existing customers, gains their trust and loyalty. These gifts are a useful reminder of your company, and more often than not, will result in repeat business.
- Generating Leads and Increasing Sales – Whether your business is already established, or you are just making a name for yourself, handing out promotional items is a great way of generating leads and increasing sales as long as the promotional items have been purposefully selected. As most brands identify with a target audience, it is wise to choose a branded promotional gift that connects with them and that is clearly visible. As handy as a keyring is, it isn’t always displayed, which could limit your brand exposure. Having your brand on funky promo items, such as designer water bottles or handy tog bags will not only be seen by the recipient but also by those they interact with. This in turn can generate leads and increase sales.
At XCO Group, we offer a range of exciting promotional items. Our selection is so extensive that you can have your logo on travel pillows, tools, and even camping chairs, to name a few.
Promotional Gifting the XCO Way
In a digital society, it pays to align your business with a company that can transform your brand through unique promo gift ideas. At XCO Group, our Gift Plus and Gift Plus Pro packages give you the necessary tools to boost brand exposure with promotional gift ideas and giveaways, as well as drive traffic to your site.
At XCO Group, we have adopted the three “E’s” method towards promotional gifting, which increases sales by awarding customers with chances to win prizes by playing simplistic games and by giving them coupons for discounts.
Select a promo gift from us and together with your company logo, include a QR code. Let customers know that by scanning the code with their phone, they stand to win a prize. This tried and tested method will entice customers to visit your website.
Once you have your audience captivated by the notion of winning a prize through your website, we will set up a simple game that, at worst, will have them winning a mouse pad with your logo on it. By selecting a game that can be easily played, such as a spinning wheel, and knowing that a prize will be won, will build up a level of excitement.
Now that our entice and excite methods have your customers engaged, let them know that any coupons they have won can be redeemed either online or at your store. By redeeming prizes this way, customers will positively engage with your brand, increasing feet to your store and clicks to your website.
We would urge you to make sure that you build a quality database as data is key to a good and growing marketing foundation.